Kokos

Gift-giving as an integral part of the purchase experience

Sector

e-commerce

Target audience

health-conscious online shoppers seeking unique gift options

Problem

Kokos is facing a challenge in enhancing the gift-giving experience. Currently, the option to wrap products as gifts on the website is not user-friendly, resulting in low adoption. Furthermore, the website suffers from several usability issues that negatively impact the overall user experience.

My role

UX/UI Design

Project time

4 weeks

Tools

Figma, Google Meets

Reading time

...

Overview

Kokos is an e-commerce store that specializes in natural and healthy grocery products, along with dietary supplements. The website redesign provides an enhanced gift-giving experience as an added value to the customers, ultimately boosting conversion rates.

Work in progress...

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